São Paulo is Brazil’s most vibrant city when it comes to food. A scenario of international cuisine. Meca to foddies and chefs. Has always been. Being Latin America’s main immigration capital back in late 1800’s early 1900’s, the city has influences from all over the world. But what is more admirable is the honorable work chefs have been doing in the past 20 years to brign to reality all the raw materials Brazil has and up until recently very few privileged knew the existence and its fantastic use.
São Paulo is the home for a gastronomic University (with locations all over the country) under the management of Rosa Moraes and a very well prepared board of teachers, Masterchef studios and innumerous restaurants, some with Michelin Stars and all titles in the field.
The interest has grown internationaly as well.
Food Forum’s first edition took place last year at Casa Fasano with a list of speakers to make any TED event jealous…and proud too!
Charles Piriou, French born but Paulista by adoption, CEO of his own branding and strategies consultancy company, CP&CO consultoria estratégica & projetos, decided to put together people from the food industry to share their own personal stories, failures and success in a country that demands guts to “stay put and play ball”.
Names like Rogerio Fasano, Alexandra Forbes, Bianca Laufer, Carla Pernambuco and Ailin Aleixo coming from restaurant, hotels, entrepreneur and jornalism worlds to show examples of real life experiences.
This year’s edition is about minimalism and again the list of speakers is sublime. Chef Roberta Sudbrack, jornalist Michael Moss, farmers Tini Schoenmaker & Joop Stoltenborg, Chef Ivan Ralston to name a few. Sharing their stories on how they are dealing with a world of excessive consumption, exploitation of our mother earth, the trend of diseases caused by mass production and diets are a few of Food Forum 2018 topics that will be discussed.
This coming Thursday March 22nd, I’ll be covering the event live from São Paulo at Casa Fasano via Instagram.
Few tickets are still available on their website.
Here are some pictures from last year’s edition. Credits portraits: Miro