Gero Fasano has, at long last, opened the doors of his so longed-for emporio in São Paulo.
This project has been in the makings for years. First in his heart. Followed by potential partners that never took off. Then came his other dream of opening Fasano hotel in New York City. Extremely delicate health issues came along the way to put everything on halt. Including going through a world pandemic.
Come early 2022 with prospects of a glorious first semester. The Big Apple gets a stunning hotel and dining experience upgrade with the arrival of Fasano in town and São Paulo by late July with the brand finally opening its deluxe emporio doors.
You can sense every tiny detail of perfection put into that project as you entered the grandious 1000sq meters space. Gero is a renowned perfectionist with the best taste and so is his team.
On the ground floor you will walk around the bakery and fresh past counters along with a prime quality made on a exclusive kitchen site that delivers all Fasano freshly made products from their pasta to sauces, take away ready bowl salads and a selected range of fruits and vegetables. All harvested from small local farmers.
On the first floor you will find a wide range of wines and liquors from around the world. A very Italian cheese and charcuterie counter with a cheese lab next to it. All blended in a space with shelves of exclusive Fasano branded products like extra virgin olive oil, ready made sauces, arborio rice, dry pasta, seasonings all curated by Gero himself.
For those sweet tooth there is also some delicious options of jams, chocolate and delicacies to have home when welcoming friends over for coffee.
Speaking of which, when arriving on the second floor you will be welcomed by the roasted smell of coffee on site at the coffeeshop. Fasano Casa section offers a range of home products from gorgeous candles to linen to mention a few. After enjoying the tour you must take a moment to have a seat at their terrace. Sit back, order a coffee with pastry. After all this is all part of la Bella vita as Italians do.
R. Bela Cintra, 2245 – Jardins, São Paulo – SP, 01415-009
Monday – Saturday 7:30am – 9pm / Sunday 9am-7pm
Tamar Arslanian is founder of the popular blog IHAVECAT and author of the book Shop Cats of New York written-up in the New York Times, USA Today and New York Post. Most recently Tamar has recently founded “Flirting With Vegan,” a community and tour company that encourages all foodies to give delicious plant-based cuisine a chance.
Because no one has time for mediocre food.
1. What is the importance of your kitchen in your house?
Well I love to eat so I do spend quite a bit of time there. I live in NYC so by our standards I have a good sized kitchen. In the rest of the United Stated however, it would be considered minuscule.
2. What’s the best part of the day for you to cook?
3. Are you a creative chef or simply love to follow recipes?
I started off following recipes but during COVID I had more time to cook and became more comfortable with “going with my gut” so to speak. It was exciting to know what flavors go together to enhance a dish.
4. Three ingredients that are never missing on your kitchen cabinet?
Olive oil, zataar and salt.
5. How did your passion for cooking come about?
To be honest I would say I have more of a passion for eating well than for cooking, but seeing as I live alone, I have had to learn how to cook! My mom is an excellent self-taught cook so she has taught me to be very discerning when tasting food. She cooks delicious low-fat high flavor dishes from all cuisines and finds using butters and creams the lazy way of making a dish taste delicious. Herbs and other seasonings are her favorite.
6. What’s your favourite dish to cook that you know it can never go wrong with it?
A veggie curry with coconut milk.
7. Would you receive an entire tv crew in your kitchen for a day?
Of course as long as they were a NYC size crew to fit into my NYC size apt!
8. Do you follow any tv show or have a favourite cooking book?
My greatest inspiration comes from all the amazing TikTok chefs who are able to share incredible inspirational meals in 3 minutes or less.